We Asked AI What It Thinks of Our Website. Here’s what it said….
You know how you stress over what customers think of your website?
We decided to ask something with zero feelings, infinite processing power, and a love for blunt honesty.
Yep — we fed our site into an AI and braced ourselves for the roast.
Spoiler: it didn’t hold back.
The Experiment Setup
We went straight to GPT-5 (what better way to test a new model????)
What we fed it:
All the text from 4 core pages: About Us, Free Services, Paid Services, and FAQ.
What we asked:
“Act as a brutally honest brand consultant and review this website for clarity, trustworthiness, and conversion potential. Highlight both strengths and weaknesses and provide feedback in a bulleted list per page.”
Why we did it:
We wanted to see if AI’s objectivity could uncover blind spots we’ve stopped noticing. It did not disappoint and before I could write this blog, I had to jump into the website for a few immediate changes!
The AI’s Raw Reactions
Here are some of our favorite (and least favorite) lines straight from the AI:
FAQ Page
Pro: “Emphasis on ethics, vendor neutrality, and security.”
Con: “‘Book a consultation’ is repeated so often it starts to sound like a dare.” Ouch!
Free Services Page
Pro: “Feels like a treasure chest of value.”
Con: “‘Follow our 10 Step AI Implementation Plan’ repeated like a stuck record.”
Paid Services Page
Pro: “Detailed deliverables show you’ve thought it through.”
Con: “Lots of what, not enough why it matters.”
About Us Page
Pro: “Confident, human, and refreshingly jargon-light.”
Con: “Great differentiators are buried.”
The Human Take
Some of the feedback hit dead-on.
We definitely had repetition issues (and yes, I ran to the FAQ page immediately to cut a few “book a consultation” lines).
What made me laugh — and roll my eyes — was when I asked AI for best practices on creating that very FAQ page, it suggested several things… that it then criticized us for doing. Classic AI.
Still, there were “ouch” moments that made me rethink our content flow. The point about why it matters on our Paid Services page? Fair. I’ve been living inside this business so long that I forgot not everyone sees the value instantly.
How You Can Run This Experiment
If you want to try it on your site, here’s a simple prompt you can copy-paste into ChatGPT (or your favorite LLM):
“Act as a brutally honest brand consultant. Review the following website content for clarity, trustworthiness, and conversion potential. Give me pros, cons, and quick suggestions. [Paste your page text here.]”
Pro tip: Don’t stop at surface-level. Also ask AI to:
Analyze tone consistency across pages.
Review mobile-friendliness (you can paste in mobile-specific screenshots or HTML).
Compare your content to top-ranking competitors.
And remember — AI’s feedback is a data point, not gospel. Check it against analytics and real customer behavior before making changes.
Final Thoughts
AI can give you an unfiltered look at your site — but knowing what to do with that feedback is where the magic happens.
Join the Maadii Membership — we vet tools, build rollout plans, and give you prompt templates so your team can start fast.
Check out the Maadii plan to transform with AI.
You can also connect with us and learn more about Maadii’s services
